BYOB
(Bring Your Own Beamer)

This Way Up is an interactive film displayed at the BYOB Festival in Utrecht. The animation metaphorically represents life’s unforeseeable journey and was inspired by the Ghanaian dance-rap artist Ata Kak.

As a collective, we found the re-birth and life journey of this enigma inspiring. This Way Up is a celebration of love for your craft and the simplicity of wanting to make people dance and be happy.